As the number of people who own and use cell phones continues to
grow, so does the use of smart phones. 91% of the US adult population
currently owns a cell phone and of that 91%, 61% are smartphones.
Further illustrating the popularity of smart phones 1 billion are expected to sell in the coming year, doubling that of the number of PCs.
With over 10 billion mobile Internet devices expected to be in use by 2016, the mobile application industry will grow tremendously to match demand and keep up with ever-evolving technologies.
Trends in mobile application development indicate a strong focus on the following applications in 2015:
Smartphones and tablets. They’re everywhere. And for good reason. They’re brilliant creations. And one of the main things that makes them so brilliantly useful, entertaining and versatile is the app store. There are literally millions of mobile apps out there on the market, which can do anything from monitoring your health to mapping the stars in the night sky.
What a great age that we live in to be able to carry around in our pockets incredible devices with such power and such liberating usefulness. We are, as a generation, all the better for what dedicated app developers have produced and provided for us. Indeed, it seems like the future is already upon us – what more can possibly be achieved with smartphones and apps?
Well, I’d like to think that we haven’t even scratched the surface of mobile smart technology’s capabilities, and there are plenty of marketers out there who’d certainly like to think the same – especially when it comes to revenue and sales figures.
Gartner have recently published some new data that predicts that by 2017 mobile apps will be downloaded in excess of 268 billion times, which will generate a revenue of more than $77 billion, making mobile apps one of the most popular computing tools in the world.
Synecoretech.com have handily put those figures into context for us. If we compare these figures with the approximate world population of 7.1 billion, it means that by 2017 every single person on the planet will have downloaded 37 mobile apps.
The mobile app market clearly isn’t going anywhere anytime soon, and that means that we have an indefinite wealth of new and innovative apps to look forward to playing with in the future (as well as some decidedly dodgy ones of course, but hey, you can’t win ‘em all).
So – what are the trends of the app market? What categories have dominated the past, and which ones look like they are going to pave the way in the future? These are interesting questions, because already we have seen quite a seismic shift in what has proven popular in the relatively few years that the mobile app market has become a mainstream consideration for consumers and investors alike.
Apps are of course not the only way that we can access the internet via our smart devices. Some of us like to turn to the good old mobile web browser to retrieve the information that we want. But, it has to be said, that the vast majority of us much prefer the mobile app to the mobile website.
“Everything is more complex on a smaller screen and a dedicated app that is tailored for a single purpose will always be able to create a better user experience. And html5 does still not work as smoothly on mobile devices. I think Facebook’s move from html5 based apps to native apps is the best indicator of this.”
he single-purpose app means that consumers will have a better user experience with a brand. When visiting a website that a digital marketer is investing huge amounts of time and effort into producing large amounts of web-based content, mobile browsers can tend to perform a little slowly – not to mention the problems that come with the smaller screen size.
As such, it is safe to say that users are becoming more reliant on mobile apps for their engagement with a brand. Indeed, they are becoming expectant of it, and businesses will do well not to be threatened by this change, but to instead embrace it and adapt to gain competitive advantage.
Further illustrating the popularity of smart phones 1 billion are expected to sell in the coming year, doubling that of the number of PCs.
With over 10 billion mobile Internet devices expected to be in use by 2016, the mobile application industry will grow tremendously to match demand and keep up with ever-evolving technologies.
Trends in mobile application development indicate a strong focus on the following applications in 2015:
- Social networking – fastest growing mobile application category
- Context-aware marketing – will improve user application experience
- Location-based services – 1.4 Billion: Consumer LBS expected user base in 2014
- Mobile search – Product and price comparison for consumer products
- Mobile commerce – Will help streamline consumer shopping experience
- Object recognition – Increase in sensor and processing capabilities
- Mobile payment systems – 1 in 5 smartphones will be Near Field Communications enabled
Smartphones and tablets. They’re everywhere. And for good reason. They’re brilliant creations. And one of the main things that makes them so brilliantly useful, entertaining and versatile is the app store. There are literally millions of mobile apps out there on the market, which can do anything from monitoring your health to mapping the stars in the night sky.
What a great age that we live in to be able to carry around in our pockets incredible devices with such power and such liberating usefulness. We are, as a generation, all the better for what dedicated app developers have produced and provided for us. Indeed, it seems like the future is already upon us – what more can possibly be achieved with smartphones and apps?
Well, I’d like to think that we haven’t even scratched the surface of mobile smart technology’s capabilities, and there are plenty of marketers out there who’d certainly like to think the same – especially when it comes to revenue and sales figures.
Gartner have recently published some new data that predicts that by 2017 mobile apps will be downloaded in excess of 268 billion times, which will generate a revenue of more than $77 billion, making mobile apps one of the most popular computing tools in the world.
Synecoretech.com have handily put those figures into context for us. If we compare these figures with the approximate world population of 7.1 billion, it means that by 2017 every single person on the planet will have downloaded 37 mobile apps.
The mobile app market clearly isn’t going anywhere anytime soon, and that means that we have an indefinite wealth of new and innovative apps to look forward to playing with in the future (as well as some decidedly dodgy ones of course, but hey, you can’t win ‘em all).
So – what are the trends of the app market? What categories have dominated the past, and which ones look like they are going to pave the way in the future? These are interesting questions, because already we have seen quite a seismic shift in what has proven popular in the relatively few years that the mobile app market has become a mainstream consideration for consumers and investors alike.
Apps are of course not the only way that we can access the internet via our smart devices. Some of us like to turn to the good old mobile web browser to retrieve the information that we want. But, it has to be said, that the vast majority of us much prefer the mobile app to the mobile website.
“Everything is more complex on a smaller screen and a dedicated app that is tailored for a single purpose will always be able to create a better user experience. And html5 does still not work as smoothly on mobile devices. I think Facebook’s move from html5 based apps to native apps is the best indicator of this.”
he single-purpose app means that consumers will have a better user experience with a brand. When visiting a website that a digital marketer is investing huge amounts of time and effort into producing large amounts of web-based content, mobile browsers can tend to perform a little slowly – not to mention the problems that come with the smaller screen size.
As such, it is safe to say that users are becoming more reliant on mobile apps for their engagement with a brand. Indeed, they are becoming expectant of it, and businesses will do well not to be threatened by this change, but to instead embrace it and adapt to gain competitive advantage.
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