I do not think the startup phase in India is a "bubble".
India is the largest population in the world which has freedom of business (China has a restricted economic system). Also most services in India are scattered and middlemen oriented. Most Indian technology-enabled startups are tending to solve these unorganized sectors and remove the middlemen. For example an e-commerce can sell cheaper because traditional shopkeeper<-distributer<- super distributer<-area distributer loop is inefficient. There are hundreds of such sectors in India to optimize.
The other type of companies are technology products. The number of such startups in India is lower, but then so is throughout the world.
So, "the bubble" will burst when there are no middle men remaining or no need for technology remains.
Rather, this is a transition that we are facing now. From being a society where most of the youth were willing / wanting to be employed by someone, there is a shift. More and more people are willing to experiment and pursue their dreams and ideas. This is surely a sign of a maturing society.
Most developed countries have passed this stage many decades ago and thats why we have companies like MS / APPLE etc....
This is a good sign for the country that people are thinking of newer ideas and approaches.
India is the largest population in the world which has freedom of business (China has a restricted economic system). Also most services in India are scattered and middlemen oriented. Most Indian technology-enabled startups are tending to solve these unorganized sectors and remove the middlemen. For example an e-commerce can sell cheaper because traditional shopkeeper<-distributer<-
The other type of companies are technology products. The number of such startups in India is lower, but then so is throughout the world.
So, "the bubble" will burst when there are no middle men remaining or no need for technology remains.
Rather, this is a transition that we are facing now. From being a society where most of the youth were willing / wanting to be employed by someone, there is a shift. More and more people are willing to experiment and pursue their dreams and ideas. This is surely a sign of a maturing society.
Most developed countries have passed this stage many decades ago and thats why we have companies like MS / APPLE etc....
This is a good sign for the country that people are thinking of newer ideas and approaches.
If
we were to list top ten most talked about business stories of 2015, at
least five of them would be about startups. Startups were all over the
news throughout the year. Some startups received astronomical funding
and were valued at astonishing amounts, while others had to lay off
hundreds of employees; some of them even had to shut their shops down.
2015 was indeed a year of startups.
The
year commenced with optimism about startups gaining traction, with some
fledgling players like Ola, Paytm and Snapdeal getting some staggering
funding. However, the optimism started drooping as the year progressed.
The news of layoffs, cash-crunches at the erstwhile invincible startups
became commonplace. The billion dollar question started haunting our
minds: Is the rise of startups a bubble in the making?
The
answer to above question is yes and no. The unviable business models
and unbelievable valuations of most of the startups are unsustainable in
the long run. Most of the so called unicorns – startups with valuation
upwards of $1 billion – are yet to make profits.When companies like
Flipkart and Snapdeal with valuations of $16 billion and $4billion
respectively - more than respective valuations of Tata Motors and Yes
Bank – are nowhere close to being profitable in the near future,
course-correction is imperative.
So, what
has led to the popping of the bubble? One of the primary reasons is
incessant burning of cash. The startups have been burning the investors’
money as if there is no tomorrow.When the users talk about the cash
backs and discounts associated with a product instead of its utility or
experience of using it, there is something seriously wrong with the
business strategy of the company. Most of the tech startups are
acquiring customers by offering discounts, which is justified, given the
huge technology-adoption potential in India. However, if a company has
to pay users to keep using the product, there is a serious problem.
Moreover,
marketing and human capital costs are also prohibitive. Imagine a
company that is yet to make profits spending a whopping Rs 200 Cr in
bagging cricket sponsorship rights. One fundamental question the
startups need to ask themselves is: Would they have burnt the cash the
same way had this money been their own?The elementary motive offrenzied
spending is gaining market share over competition. But once these
discounts are gone (which have to go, sooner or later), who will the
customers stick to? They will stick to the one who offers the best
service. Hence, to build a sustainable business, superior service, not
discounts will help startups create value in longterm.
As
of now, only thing startups are eyeing is growth. Profitability is not
in the picture. But how long can they ignore profits?Consider the case
of http://Housing.com.
It incurred loss of Rs 48 Cr on revenue of Rs 1.48 Cr in FY
2014.Flipkart has incurred losses amounting to Rs2000 Cr. So is the case
with many other startups. Numbers like these are bound to dishearten
investors over time. Sooner thanlater, the investors will ask for the
path to profitability. So, it is high time that startups started
focusing on making profits.
So,
is it really a bubble in the making? Yes, it is. Will it burst? The
chances of bursting of the bubble are minimal. However, the
write-downsin valuations and layoffs are inevitable in the process, as
many of the smaller players will get acquired or consolidated, with
three-four big and efficient players remaining in every business
area.Indian startup ecosystem will shift to course-correction.
To
control the magnitude of impending damage, startups – small and large
players alike – will have to rationalize their costs and move towards a
profitable business model. Moreover, the time is ripe for them to chase
retention of customers along with acquisition. And to build brand
loyalty, they must transcend customer service.
Therefore,
the cynicism around the future of Indian startup ecosystem – the
fastest growing andthird biggest in the world - is misplaced. The
startups are here to stay, for the potential of technology penetration
in the lives of more than a billion Indians is unparalleled. The layoffs
and ramping down of services is a result of much-needed course
correction for Indian startup ecosystem to come of age. The startup
ecosystem will still reward great ideas with efficient implementation.
We have already witnessed the disruptive ideas Indian youth has come up
with in the recent past; an orderly implementation of these ideas will
see Indian startups going places in 2016 and beyond.
No comments:
Post a Comment