Your Resume Should be Written as a Story
What
does this mean, really, to write a story? Does it mean something like:
‘Once upon a time I was a receptionist at a telecom company before
finding my breakthrough sales role that led to my rise to senior
management?’
Well, yes, sort of.
But
what really makes a story sing are the obstacles, winding roads, storms
and even battles that you encounter along the way to success. So, while
your career is comprised of many successes in the form of promotions
and achievements, and the metrics (percentages, dollars and numbers)
tied to those achievements must be a focal point of the story, that’s
often not enough.
A seemingly good
enough resume may make you feel complete, for now, but what about the
opportunities you may be totally misaligned with, simply because the
resume hasn’t reflected solutions to that target reader’s burning needs?
Maybe there is a whole plethora of employers who are not able to see
your value because you simply have not articulated a story – or series
of little stories — that mimic the types of scenarios they have been
experiencing?
Or, while your resume
may be good enough to get attention, in the instances where someone has
told a better story, yours may just not hold water. You could got
overlooked simply because there was a more attractive, enticing
candidate who slid their resume in behind or ahead of yours.
After
all, a good story is one that we not only can be impressed by, but also
is one that either inspires or makes us relate on some level to the
characters’ challenges, pain and pleasure. Show undulating stories
replete with situations that are difficult, actions you took to overcome
the difficulties and then the results. Weave within those stories your
traits and strengths in influence, risk taking, resolve, integrity and
more.
Your Resume Must Speak to Today’s Economic and Industry Trends
While
we often don blinders just to get through each day, trying to keep pace
with the latest email, text message and to-do, the world is changing
all around us, and quicker than we may be aware. Industries are rising
and falling based on technology and other breakthrough inventions and
tools that change how we do our daily jobs and communicate with the
outside world and customers.
If
recent-years’ disruptions have impacted your current industry or
transformed an industry you have your sights set on, you must weave
phrasing and achievements into your resume fabric that relate your savvy
in these areas. For example, if you have successfully performed in a
rapid-change wireless industry environment, you can now aim your resume
arrow at a steeped-in-tradition brick and mortar organization that is
hungering for your type of mobile networking savvy to propel them from
languishing to ahead-of-the curve.
Helping
companies connect the dots between their industry struggles and your
experience at resolving such struggles can take you from cold candidate
to warm interviewee in short order!
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